Don’t forget tomorrow the video clip for Kim Hyun Joong’s new Japanese song will be launched on the YouTube channel of HENECIA MUSIC (Japanese branch of HENECIA Korea).
There has been excitement outside for several days already.
Since the song SAKURA DAYORI was uploaded on different “radio” streaming platforms.
Everyone gives their opinion and advice for optimized listening in a way that will blow up all the Billboards and Oricons on Earth.
So we also decided to stick our two cents in and make our observations.
We will be very honest, normally we are not very inclined to indirectly give our money to the Japanese channel through our listening or our views.
This is an idiotic reaction on our part, we realize it, because in the end everything ends up in the same pocket.
Whether the prize pool is located in Korea or Japan shouldn’t matter, but there was always the feeling that the Japanese channel was more dedicated to the Japanese audience.
Besides, Japan does not need the rest of the world to very quickly place Kim Hyun Joong’s songs in the top positions of the Oricon, our absence will not make them hot or cold.
.
Have we listened to the new song using the 5 platforms on which we are urged to do so?
Yes, just once, to preview the song.
As soon as it was available in full it immediately became part of our library at Apple, and since then it randomly triggers itself and we listen to it with great pleasure.
Then we bought the title as usual from AMAZON, €1.29 and we will loop it as we want on the devices we want.
No one will come and ask us for proof of 24-hour streaming like in certain places that will not be named.
When a pleasure becomes an obligation there is no more pleasure, it is well known.
For the Billboard Charts ranking (whose accounting criteria most of the time only take into account plays in the USA…) you need 1250 plays/views with a premium account and 3750 plays/views with a free account to have the equivalent of buying an album.
We’ll let you imagine the number of days that some will spend rebuilding their computers and will find themselves streaming 24 hours a day to reach 3750 plays and therefore to reach the equivalent of a very little album.
To all this we must of course add the YouTube views when the video goes online tomorrow.
But hoping to reach 1 million listens in 48 hours according to the wishes of some, is utopian in an “artisanal” way, not everyone is called BTS or Taylor Swift.
**–**
We have already talked about this subject on another page ( see here )
The [tiny] streaming royalties from all these platforms go in part to the author and composer of the works in question.
In this case we are told that Kim Hyun Joong is neither the composer nor the lyricist of this song but we must obviously show our gratitude to the author for having proposed it to Kim Hyun Joong, and the release of a new song in over a year should always be celebrated.
.
Finally, we would like you to read an extract from an article that we already talked about here three years ago, in January 2021.
It was written by an experienced person who has spent his career analyzing the evolution of Korean independent music.
Is name is Mr. Chris P.
Korean owner and independent editor-in-chief of Large.
“Constantly looking for new music and working on library parity on Spotify and YouTube Music.”–
What Korean indie music needs is not a “tastemaker,” but a steady stream of recommendations from multiple sources.
There are more [independent] artists and groups than pop groups.
A spot on the Billboard charts won’t pay the bills, a mention on a mainstream site won’t lead to a headlining spot at a festival, and someone acting as a gatekeeper won’t help a potential fan to get in touch with an artist.
Streaming music is great for fan discovery, but it’s absolute garbage for the artist.
Streaming makes music a cheap commodity that doesn’t take into account the years spent learning an instrument, finding your path as an artist, writing music, recording it, and presenting it to audiences for let them hear it.–
For an artist, success isn’t about being on an insignificant chart or being featured on a playlist.
It’s about being able to connect with fans and hopefully being able to pursue a music career.
In South Korea, it’s a dream that few people have achieved, but the music continues to grow with new artists and groups.
–
So shall we watch this new music video ?