Immersive exhibitions have been all the rage in recent years, as we’ve already mentioned.
This time, if you’re in Paris and have the opportunity to visit the Korean Cultural Center (make a detour, the building alone is worth a visit), don’t miss their new exhibition – FREE – (reservation recommended).
After the “Yeondeunghoe, a Buddhist festival of illuminated colors” exhibition and the “The regained glory of a Royal Palace” on the theme of the Gyeongbokgung, the great royal palace of the Joseon dynasty.
The Cultural Center presents a new immersive video mapping exhibition,
Cultural Center’ presentation
From June 26 to August 30, 2023
As part of its commitment to presenting a digital component to the “Busan, the world at your fingertips” exhibition, the Korean Cultural Center is offering, for the third year running, an ephemeral experience using video mapping.
Once again this year, digital works by the Korean graphic studios d’strict and davvero art, as well as four artists (Kang Yiyun, Min Joonhong, Kohui and Hyun Jiwon) take over the entire volume of the Centre’s auditorium, offering visitors a refreshing interlude on the theme of Busan.
Thanks to recent advances in image technology, a set of six animated works is projected inside the auditorium, offering an immersive experience that makes you want to discover Korea’s second-largest city and its marine wonders.
d’strict “Aurora Beach
The d’strict studio adapts its artistic know-how to the evolution of digital media technology to create content offering innovative experiences. During this event, it will present its Aurora Beach creation, which blends the enveloping sound of waves with light.
d’strict is a digital design studio founded in 2004. It is made up of several hundred professionals, dedicated to shaping striking, creative digital creations and setting new trends in the audiovisual field using the very latest technologies. The studio recently gained worldwide recognition for its Wave work, presented on the facade of the COEX building in Seoul’s Samsung-dong district, which takes the form of a wave in perpetual motion. He has also created Waterfall-NYC, a digital public art installation in Times Square, New York.
davvero art “Waves of Lights in Busan” (working title)
davvero art presents its vision of a Busan bursting with luminous colors. The Gwang-an Bridge, scarlet camellia flowers and pyrotechnic magic evoking the International Fireworks Festival are all symbols of the coastal city, brilliantly captured by the Korean studio.
davvero art is a content company that uses digital media to convey Korean culture, its encounter with human beings and other world cultures, while drawing attention to the priceless value of heritage. Video mapping projections, façade media, interactive experiences, virtual reality and 3D animations are just some of the many fields in which davvero art works.
Kang Yiyun “No Mother Nature 3.0
Having already taken part in numerous digital art exhibitions, Kang Yiyun is presenting her work No Mother Nature at the Centre this year. No Mother Nature was chosen by Busan City Hall as part of a digital art exhibition. It presents a multi-dimensional vision of the dynamism of nature and the beings that inhabit it. The work sketches all the magnificence of Mother Nature. The artist expresses the paradoxical need to rid ourselves of this personification.
A former professor at the Royal College of Art, Kang Yiyun now teaches industrial design at KAIST, the Korean Faculty of Science and Technology. She has participated in numerous international art projects (Venice and Shenzhen Biennials, CONNECT, BTS, etc.). Several of her works are currently on display at the Victoria and Albert Museum in London.
Min Joonhong “Real Time Purgatory
Drawing his inspiration from the sea and the city, from nature and the people living in harmony in the heart of Busan, Min Joonhong infuses the permanent mutation and dazzling development of the port city into an original work borrowing from several visual techniques. A resolutely contemporary work that combines the real and the virtual, and attempts to push back the limits of human knowledge, produced as part of the works presented by art start-up Adler.
After graduating from Seoul University with a BA and then an MA in Western painting, Min Joonhong continued his studies at London’s Slade School of Fine Art. Since then, he has been creating works inspired by both London and Seoul. Drawings, installations, videos and performance art are his preferred media, through which he describes in his own way both the homogenization and sustenance of culture, its landscapes and substance, and the various players who bring it to life around the world.
Artist Kohui’s Horizons is inspired by his personal memories of the sea around Busan, each moment evoking a reinterpretation of multiple facets that ultimately become one. Standing before this restructured, unified sea, the artist finds herself on new shores, the fruit of her own creation.
Basing his work on the perception of sounds, Kohui likes to explore the world’s sonorities to better weave links between audio and visual. He has taken part in numerous national and international exhibitions and artistic performances (WeSA Festival in 2016 and 2018, MUTEK MONTREAL in 2021, ACT FESTIVAL in 2018 and 2022, Seoul International Computer Music Festival in 2022…). He has also presented his work in several group exhibitions (DDP in 2021 and 2022, ZER01NE in 2022, Asia Culture Center in 2022 and 2023).
Hyun Jiwon “The Harbour
Hyun Jiwon’s The Harbour symbolizes the contemporary encounter between modern graphics and folk music. In order to tell visitors a story about Busan that goes beyond the city’s geographical and historical specificities, the artist has teamed up with piri flautist Mok Kilin and Kim Moobin, heir to the folk song of the north-western Korean peninsula.
Also known as artist “z1”, Hyun Jiwon brings to light the essential yet all too often neglected notions of meditation, communication and progression, as well as the phenomena that gravitate around them. Through her work, she explores space and materials to present her creative vision of human relationships, culture and the environment. In 2022, Hyun Jiwon was selected as an artist of tomorrow to take part in the group exhibition Backpacking to the Universe organized by the DDP design center in Seoul. In the same year, she also exhibited at the M.A.D.S. Gallery in Milan at the NFT: NEW FREEDOM THINK Exhibition, following on from her solo show The Journey at Incheon International Airport Terminal 1 in 2021.