“Larvatus prodeo” as Descartes* would say.
Don’t be afraid, we are not going to teach you a course on French philosophers.
We just want to let you know about the release within a few hours, two photos, or more specifically what looks like an advertisement or product endorsement, which shows us Kim Hyun Joong (the little mole in his ear seems to attest that it is indeed him), with a mask branded ARISUM. The same name’s Instagram account posted these images and has removed them.
So, clumsiness? Hoax? Or cleverly orchestrated “marketing” leak to create “buzz”?
We and our Cartesian mind have opted for the third hypothesis and decided to participate in the movement and publish this images.
If the owner has something to tell us, let us know.

* K-POP really leads us to everything …
Descartes is going to turn around in his grave when he reads this, we apologize in advance.
As a Henecia, I am thrilled that he is working as a model again and that he is shining back into the career he used to have. What I don’t understand is why take down the advertisement when is excellent for the company and amazing for him. Kim Hyun Joong is gorgeous with or without a mask and is wonderful that he agreed to do this advertisement to make awareness for the safety of the people on this thriving times. Excellent company he chose! Great for him! Proud to be a HENECIA!!♥️😷👽
Las henecias somos felices que le abran las puertas a nuestro Hyun, que siga creciendo en todo sentido.💚
Lopezdinia2@gmail.com you are an excellent model, good luck and good luck that you started again I miss not seeing you on the catwalks you know that you are special this year my boy you are going to get all your projects and goals that you have you know because you are a great human being you have a immense heart you are an angel a humble genius and I believe in you so go ahead you have my support and from all the gifts that we love and trust you blessings