“Larvatus prodeo” as Descartes* would say.

Don’t be afraid, we are not going to teach you a course on French philosophers.

We just want to let you know about the release within a few hours, two photos, or more specifically what looks like an advertisement or product endorsement, which shows us Kim Hyun Joong (the little mole in his ear seems to attest that it is indeed him), with a mask branded ARISUM. The same name’s  Instagram account  posted these images and has removed them.

So, clumsiness? Hoax? Or cleverly orchestrated “marketing” leak to create “buzz”?

We and our Cartesian mind have opted for the third hypothesis and decided to participate in the movement and publish this images.

If the owner has something to tell us, let us know.

 

 

 

* K-POP really leads us to everything …
Descartes is going to turn around in his grave when he reads this, we apologize in advance.