EverydayJoong episode 42, the last of this year 2020, has been uploaded.

It shows us the behind-the-scenes recording of the song that fans registered with the Official FanClub will receive on their birthdays along with the updated wake-up song.

This Happy Birthday is personalized, and watching this 6-minute video we cannot realize the work that is accomplished upstream, all year round, by Kim Hyun Joong’s teams.

Surely you think this is “marketing again”?

Maybe, but not only.

We believe that the 40 euros requested to register for the ‘official fanclub’ certainly does not pay for all the efforts that Kim Hyun Joong and his team make throughout the year to please his fans (while being aware that for some this sum may represent the budget of a week of survival for their family as we have read elsewhere)

We have already had the opportunity to say it, just because someone is registered with “Club Henecia” does not mean that their support is more precious. There are 1001 ways to support an artist.

On the other hand,  those who are lucky enough to be part of it because they have paid an ‘entry fee’  don’t  find it normal to have all these “services” in return.

We assure you, we have searched and have not found another artist who goes to such great lengths as Kim Hyun Joong to please.

So, with a “pass card” or without, let’s continue to support him in 2021.

Our little finger tells us that he will need it more than ever …

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You may not receive a personalized Kim Hyun Joong card on your birthday, but who cares, since he wanted to dedicate it to you today.

Why not pretend every day is your birthday?

… and rather than wishing you a “Happy New Year” let us wish you a “Happy Birthday!”

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