Kim Hyun Joong has teamed up with designers to create and market a line of sportswear knitwear, the time of a first collection that is more focused on golf but which can be worn everywhere.

The chosen brand name is:

‘SHOVELHEAD’
(Shovelhead Shark or Hammerhead Shark whose letters of the name form the design of the logo)
Kim Hyun Joong combines two worlds that fascinate him here, scuba diving and golf.

The face of dozens of brands in the past, we often dreamed of seeing him represent a recognized brand again, but we didn’t really expect him to want to create clothes himself.

His creative desire and his brain, which must permanently buzz with new projects, will always amaze us.

The launch of this campaign was a little late, but he finally presents it to us in an official way.

The collection is certainly not very extensive for the moment, 3 knits, but we will say that it is a first attempt.

Now we have to move on to the selling stage, because that’s the point of all this work after all, and we would like to know who to buy their SHOVELHEAD items from.

Message from Kim Hyun Joong
KHJ FACEBOOK

UPDATED translation

 

 

Today I am going to tell you a slightly longer story.

I felt like COVID-19 was going to end in October 2020.

When this situation was over, I wanted to give a wonderful  gift to my acquaintances, so I made the ‘shovelhead’ logo and waited for 2021.

However, contrary to expectations, COVID-19 has been prolonged for quite some time, and my surprise event has gone.

 

Last year was such a precious time that I was able to meet fans through a non-face-to-face performance called Prism Time for a 7-month period, but it was not easy to prepare for a different performance every month.

 

As each performance ended, I became more confident that this situation would end by 2022, and I decided to make a surprise event for my loving family and friends as a 2022 New Year’s gift.

 

I like golf, but I couldn’t make golf knits, so I texted Yuna, whom I had only met once.

Yuna said that she would be happy to help with my nonsensical project.

She even introduced me to designer Choi Won, who has a reputation in this industry as a knit designer.

At a Chinese restaurant, the three of us started the Shovelhead project, and completed the Shovelhead over a period of several months.

I’ve only done music all my life, but I had so much fun making clothes and meeting new people.

It was a time when I learned the importance of value and realized that there are many invisible people in the world who suffer because of me.

 

I hope everyone will be busier and happier in 2022.

I too will work harder in 2022 so that in 2023 I can deliver a thank you gift to more people..

I will live hard. Don’t get weary, it will certainly get better.

 

Lastly, I would like to express my gratitude to Won and Yuna for making memories that will last a lifetime.

Completing the shovelhead Project in 2022…

 

 

Choi Won Global ‘knit’ designer

 

One Choi knit brand

Handsome knit designer (Time, Lanvin Collection, System, System Homme)

Gucci Group London Alexander McQueen Knit Designer

 

Yong Yuna menswear designer

 

Hansum, TIME HOMME designer

LG Fashion DAKS, MAESTRO, the designer of the gentlemen’s division

Team leader of Solid WOOYOUNGMI PARIS COLLECTION

Currently, SOUTHCAPE Design Studio Team Leader

 

Singer Kim Hyunjoong

 

Still in music

PHOTO CREDIT : BASSHYUN